Discover Our Marketing Services

Professional Photography

Expert photographers that capture your home at daylight and twilight. With two separate sessions, we are able to showcase and accentuate your home’s most beautiful features at any time of day. This allows us to recreate virtual tours to portray your property's full potential.

Modern white house at dusk with glowing black-framed windows and a sloped lawn.

Real estate video promo showing a vaulted living room and a large house beside a fountain-lit pond.

Professional Video

Professionally shot video can showcase the property in its best light, capturing its features, layout, and ambiance more effectively than static photos or descriptions. It allows potential buyers to get a comprehensive visual experience of the home. Engaging and visually appealing videos are more likely to be shared by viewers on social media and other platforms. This sharing potential extends the exposure of the property beyond the immediate audience, potentially reaching a wider pool of interested buyers and increasing the chances of finding the right buyer more quickly.

Aerial Drone Photography

We hire professional drone photographers to photograph a birds-eye-view of your property and the surrounding area, showcasing its location, views, and exterior attributes.

Aerial view of lakeside homes and docks, with the Minneapolis skyline in the distance.

Furnished home interior in a Matterport 3D dollhouse view, showing multiple connected rooms.

3D virtual tours

For certain listings these tours work great. We work with Spacecrafting to create a 3D Matterport virtual tour of your property, allowing agents and prospective buyers from around the world to virtually walk through your home.

Landing Pages

We will create a landing page for your property on our brokerage website lakessothebysrealty.com. We take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours. Our marketing team also writes detailed property descriptions to help inspire buyers.

Modern glass-fronted home at night, with warm interior lighting and a reflecting pool beside its patio.

A person presents a model house during a real estate consultation at a desk.

Staging consultation

Developing a game plan to get the house ready for sale. We work with some of the best talent in the Twin Cities to get your home to look fabulous. Small items to complete home staging.

Social Media

We post your home on numerous personal and business social media platforms to increase exposure to friends and followers. Includes LinkedIn. We also do paid ads.

Three smartphone mockups displaying real estate social media posts.

People review plans and take notes at a table with laptops.

In-House Marketing

As soon as we get a new client we start marketing it to all agents within Lakes Sotheby’s. Includes office meetings, internal networking lists, post to the Lakes Sotheby’s Facebook group page, etc.

Sotheby’s International Marketing

Sotheby’s International network of 26,000 agents, several of which are the top international real estate agents working in the major metropolitan cities around the world.

Swimming pool and terrace overlooking a lake at dusk beneath a colorful sunset sky.

A hand holds a wooden house-shaped keychain and metal keys against a navy suit.

Real Estate Partners

Sotheby’s International partners with media powerhouses such as Wall Street Journal, Dwell, Financial times and others. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty.

Media Relations

Sotheby’s International Realty is the most profiled company in the press. Relationships that are fostered with media outlets deliver two results: increased traffic to our website and more exposure for our listings. See these examples from Bizjournals and Dwell.

Man in a blue shirt speaks at a lectern to a blurred audience.

Email Marketing

Email marketing to keep the property top of mind with professional contacts and buyers.
Used for coming soon, just listed, open houses and more.

Waterfront estate at dusk, viewed from above with its lights glowing beside the lake.

Rolled newspapers lined up upright, with partial headlines and mastheads visible.

Magazine Ads

When available, we will place your property in magazines and newspapers. Examples include both print and online in media such as Twin Cities Business Journal, Star Tribune and others. Check out our media section.

IN THE MEDIA

RESIDE Magazine

RESIDE is Lakes Sotheby’s real estate and lifestyle magazine. You can find our magazine online, at our events as well as in our offices in Wayzata, Minneapolis, Stillwater and Edina.

Real estate marketing layouts featuring Minneapolis and West Metro homes and lakefront properties.

Large lakeside home with a landscaped shoreline, dock, and American flag.

Custom Designed Glossy Brochures

We will provide well-designed, high quality brochures that will be present at the property for showings and open houses. Prospective buyers can refer to the brochure at their convenience, even after leaving the property.

Broker Open

With the owner’s permission, open houses for the entire brokerage community will be held. It allows agents to gather information to share with their clients who may be interested in purchasing a home.

Champagne and appetizer platters garnished with purple orchids sit on a counter by the windows.

Open house flyer featuring a landscaped home; Saturday, 11 a.m. to 1 p.m.

Strategic Open Houses

With the owner’s permission, open houses for the public will be held. By showcasing the property to a broader audience, sellers generate more interest and increase the chances of finding the right buyer.

Events

We leverage our relationships with local agents and businesses to get the most exposure of your home. Whether it’s hosting an exclusive brokerage event with Sotheby’s champagne or partnering with other luxury businesses, our events reach a highly qualified clientele.

Flyer for Experience a Day with Ferrari, featuring a red sports car and event details.

Just-listed graphic for 15256 Wild Wings in Minnetonka, featuring a modern home and Lakes Sotheby's branding.

Postcards

Mail to neighborhood and strategically selected neighborhoods.

Signage

If desired, a For Sale sign in the yard helps advertise to drive by traffic who may be potential buyers that your home is currently on the market.

Lakes Sotheby's International Realty yard sign with Jim Schwarz’s name and a SOLD panel.

Seven-level home floor plan with labeled rooms, pool, gym, garage, and terraces.

Floorplans

We can create custom floor plans…

Home Measuring

Providing accurate measurements of the home gives potential buyers a clear and reliable understanding of the property's size and layout. It helps them visualize how their furniture and belongings would fit within the space, enabling them to make more informed decisions about whether the home meets their needs.

Rolled architectural blueprints with floor plans, room layouts, and measurements.

Sotheby’s Concierge Auctions event, with staff seated beneath screens showing luxury property listings.

Sotheby’s Concierge

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with more than 90% market share and a comprehensive database of high-net-worth property connoisseurs. This platform is an additional tool for selling one-of-a-kind high-end listings. Auctions can build interest and competition for real estate in a finite time period, just as they do for expensive artwork, wine, and cars.

Work With Me

I pride myself in providing personalized solutions that bring my clients closer to their dream properties and enhance their long-term wealth.